What We do

Clear Aligner Excellence (CAE) is an exclusive network of dentists with a desire to be the leading provider for clear aligner orthodontic therapy in their community.

We enable our providers to accelerate the growth of their dental practices by unlocking the untapped clear aligner opportunity in both their practice and in their community.

We facilitate this transformation by installing turn-key processes that:

  • Grow new patient starts by increasing the opportunities to present clear aligner treatment and improving the conversion rate.

  • Maximize outcomes by increasing clinical confidence, expanding the types of malocclusion that can be successfully treated, and reducing total treatment times.

  • Reduce overhead by leveraging an exclusive buying group to reduce clear aligner lab fees by as much as $900 per case.

The end result?  CAE Network Providers typically:

  • Quadruple their case starts.

  • Reduce their overhead by an average of 30%.

  • Add about $270,000 in gross profits to their practice.

Learn how much becoming a CAE Provider can increase your profits


Meet the leadership team

Dr. Geoffrey Hall

Dr. Hall is a specialist orthodontist with an extreme passion for clinical orthodontics and orthodontic training for Dentists, specialising in adult and children treatments including early treatment, conventional adolescent therapy, short-term orthodontics (Smilefast) and cosmetic treatment options. Dr. Hall also specializes in lingual braces, Invisalign, and other aligner systems, and a strong emphasis on interdisciplinary treatment, including orthognathic surgical cases.

Dr. Hall has been a pioneer in modern day orthodontics and education backed by 30 years experience and treated over 10,000 cases.

Dr. Geoffrey Hall was the first orthodontist outside the USA to be accredited as an Invisalign Doctor(in early 2000) and set up the world’s first Invisalign dedicated center (Straight and White Centre ) in Melbourne Australia in 2003.

Dr. Jesse Green

Dr Jesse Green is a dentist, entrepreneur, coach and thought leader who specialises in working with established highperforming dentists and industry young guns hungry for success.

He is also the author of Amazon number 1 best seller RETENTION! How to Plug the #1 Profit Leak in Your Dental Practice.

Jesse is the founder of Practice Max, a 7-step high-performance business mastermind that offers the latest in entrepreneurial thinking tools and cutting-edge ideas from the dental and non-dental worlds.

He is renowned for creating tailored solutions that deliver financial results, top-performing teams and smart systems to free up profits and time for ambitious practice owners.

Typically, clients that utilize his systems and processes achieve a 47% increase in revenue in 18 months.

Jesse started his early career as a dental officer in the Royal Australian Navy, before owning private practices of his own.



Since I started up my practice in Sydney nearly 11 years ago, I have attended a few different business coaching workshops and also worked with one on an ongoing basis. I can confidently say that I feel at home with CAE team! Their level of knowledge, leadership skills and their personalized approach is second to none. I feel VERY supported and cared for. My practices now have systems in place which allow myself and my team to perform, produce and also have a better work-life balance. I cannot recommend them highly enough to my peer practice owners. 5 stars all the way!

Fatemeh Heidary


We are estactic that we attended the CAE seminar this week . The atmosphere was awesome & we definitely loved the networking aspect where we gained useful tips from other practice owners . CAE's program is a definite must for any practice established or new to become the best they can be . Thanks CAE and the team.

fran clarke

Dentist - Lake haven

Professional, personal & practical all combined with a wealth of knowledge & support to tailor your business to success. Thank you CAE team for making this possible & your continued support of our growth.

Lydia Williams


CAE team are really Helping Dentists Grow. If you are looking at a Business coach to put systems and protocols in place, CAE will be your perfect choice. Great knowledge. Engaging presenter.

ritesh barua


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